Preparing for the .ASIA landrush
The 'landrush' period for the new .ASIA domain begins on 20 February, ending on 12 March 2008. During this period anyone can apply for a .ASIA domain name can do so, with any domain name receiving multiple applications being auctioned between those that applied. About 2 weeks after the landrush period ends, .ASIA will throw its doors open to all, with the first-come-first-served application system starting.
Brand owners have until 15 January if they wish to take advantage of the 'sunrise' period during which their brand ownership will help in securing domains connected with their brands.
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