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23 April 2007

Brand Values

The BBC Reports that Google has topped the global brand league, coming in at a huge £33.1billion Google trumps the likes of Microsoft and Coca-Cola to head up the league table of the Top 100 most powerful brands.

The most valuable UK brand is Vodafone closely followed by HSBC and Tesco.  This goes to show how much a good brand can be worth in monetary terms. Take a look at our branding creation guide to get some ideas of the characteristics of good brands and ways to protect them.

Posted at 09:37 AM |

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