If you haven't started stocking up on booze for Christmas and New Year yet, maybe it's time to start searching the internet for details of the 40% discount being offered by Threshers' online shop.
The BBC reports that the company has issued a 40% off wine and bubbly voucher for its online shop. Apparently the voucher was only meant for suppliers of the store and their friends, but has escaped into the wider world. Someone from the company is quoted as saying that that the unexpectedly high take-up of the offer could hit company profits.
Vouchers such as these usually amount to contractually binding offers. Businesses that issue offer vouchers without being careful about the wording of the offer can find that the offers are damaging rather than rewarding. For example:
- If the offer is not time-limited, this could affect long term profits;
- If, as in the case of Threshers, the offer is not restricted to certain categories of people, the offer could apply to far more sales (and therefore hit far more profits) than expected.
If this is all a just clever piece of marketing by Threshers and the result has been predicted, as some commentators in the BBC story seem to think, then well done to the marketers at Threshers!
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