KFC Launches New Corporate Branding Redesign With an Out-of-This World "Astrovertisement" in the Desert Near Area 51

I'm always interested in stories about companies that re-brand or roll out updated versions of brands. I spotted this interesting story today on the 5 Blogs Before Lunch site about KFC:

KFC Launches New Corporate Branding Redesign With an Out-of-This World "Astrovertisement" in the Desert Near Area 51.

"An "astrovertisement" in the Nevada desert near Area 51 (known for UFO sightings), featuring a huge face of Kentucky Fried Chicken's founder Colonel Sanders can be seen from space (and, hopefully by the folks at Google Earth and others)."

Here is the thumnail of the image - click on the picture to see it in a bigger format. If you want to see what KFC say about it themselves, why not read their press release on the subject?

Comments

[Andrew Mills]

See the story on the Register today:

http://www.theregister.co.uk/2006/11/24/more_giant_logos/